Patrón El Alto reinforces its position as the tequila for those who see nightlife as a form of luxurious culture. During Amsterdam Dance Event, this was once again confirmed through an exclusive collaboration with Zum Barbarossa. One private night quickly became the main topic of conversation, a Patrón evening that was described afterwards as the new reference point for premium clubbing.
An ode to nightlife without noise
Behind the characteristic doors of Zum Barbarossa, an evening unfolded that felt like a return to going out in its purest form, small, stylish, elegant, and only for those truly in the know. The tequila took center stage, from perfectly served pours on the rocks to meticulously balanced cocktails. Patrón El Alto, made from 100% hand selected Blue Weber agave and aged for up to four years in oak barrels, proved to be the ideal companion for a night where finesse mattered more than volume. It quickly became clear, anyone looking to upgrade their Old Fashioned only needs to add El Alto.
The Golden Hour everyone is still talking about
When the Golden Hour hit and the bar was bathed in a warm, golden glow, the atmosphere suddenly grew even more intense. Out of nowhere, Monica Geuze stepped behind the decks, with a confident presence and energy that lifted the entire room. Her short, unexpected set instantly became the highlight of the night, unannounced, sharp, and effortlessly chic. The kind of moment that defines today’s club culture, not scheduled, but unforgettable for exactly that reason.
Glamour, freedom, and miniature bottles of El Alto
In the middle of the buzz, drag performers Vanity Vickers, Poppy Alia and OMG Abby moved through the room. Dressed in gold, they passed miniature Patron El Alto bottles into the hands of the guests. Their presence, expressive, free, and full of self assured flair, added a playful sense of luxury that matched perfectly with the identity of the brand. This was tequila celebrated in its truest form, pure, stylish, and without compromise.
The soundtrack of a golden night
DJ Ammé set the tone with an opening that immediately landed, after which Edson Cesar and Ruben Michael kept the momentum strong. Their sets filled the room with exactly the right energy, turning the dance floor from tentative movement into full release. Nothing felt programmed, the night developed in a way that only happens when the music, the venue, and the crowd are perfectly aligned.
Zum Barbarossa in a new light
For this one night, the iconic bar in the heart of Amsterdam transformed into a golden nocturnal enclave. The space felt warm, luxurious, and intimate, the exact environment in which Patrón El Alto shines best. The drag shows, the spontaneous performances, the glow of the Golden Hour, together they created a night that felt like a promise for a new phase in nightlife. An unspoken slogan floated through the room in whispers and smiles, “We don’t go out often, but when we do, we go all out.” A perfect symbol for a generation that doesn’t go out frequently, but chooses quality when it does.
