Patrón El Alto is made for nights when everything falls into place. New Year’s Eve is the ultimate example, the moment when you don’t simply close the year, but celebrate it with intention. With the right people, in the right place, and with a drink that matches the mood. This premium tequila, crafted from 100% Blue Weber agave grown in the highlands of Jalisco and aged in a combination of American oak and French wine barrels, is known for its smooth, approachable character with notes of agave, vanilla, and wood. No rush, no shots, just a tequila meant to be savored, on the rocks or in cocktails that carry the night from the first toast to the early hours.

That way of drinking fits seamlessly with how clubbing is redefining itself, less often, but better. More focus on music, atmosphere, and quality. Bring Back Clubbing isn’t a slogan, it’s a mindset. And nowhere does that come together more clearly than at these five spots in Amsterdam, where Patrón El Alto feels completely at home.

The right glass for a new year

Whether you choose it on the rocks, in a Paloma, a Patrón El Alto Royale with bubbles, or a house cocktail at the bar, this is a tequila made for nights that last longer and feel better. New Year’s Eve is all about exactly that, celebrating with intention, starting in style, and pouring the new year with something that truly stays with you. Patrón El Alto is for those who don’t go out every weekend, but do know exactly how a great night should taste.

Jimmy Woo

An international club classic that has effortlessly stayed relevant for years. Jimmy Woo is all about glamour, energy, and a dance floor that never truly stands still.

Crowd – Style conscious clubbers, creatives, a fashion minded audience, and international guests who know exactly what a proper night out should look like.
Interior – Dark, luxurious, and instantly recognizable, with LED accents, velvet details, and a high end club atmosphere that hits the moment you walk in.
Music – Urban, R&B, hip hop, and club edits, delivered by resident DJs and international guests who know how to build peak time energy.
El Alto Moment – In a club where glamour and energy come together, Patrón El Alto fits perfectly as a tequila that is just as smooth and layered as the night itself.

Madam

High above the city, Madam combines a spectacular view with a party that builds slowly and becomes more relaxed as the night unfolds.

Crowd – Professionals, international guests, and Amsterdammers who appreciate great views, good conversation, and a stylish transition into dancing.
Interior – Modern, chic, and open, with large windows, warm lighting, and a skyline that becomes part of the experience.
Music – Disco, house, and uplifting club sounds that perfectly suit long evenings and an elegant countdown.
El Alto moment – With the city at your feet and a night that unfolds at its own pace, Patrón El Alto tastes like the perfect elegant companion for long conversations and even longer nights.

Supper

Supper is neither a club nor a restaurant, but something in between, where dining seamlessly turns into a night filled with performances and music.

Crowd – An international audience, lovers of life, and those drawn to theatrical evenings with a touch of decadence.
Interior – White, sensual, and expansive, with a setting that invites you to let go and move with the rhythm of the night.
Music – Eclectic club sounds, house, and electronic grooves, interwoven with live performances and unexpected moments.
El Alto moment – Between dinner, performance, and dance, Patrón El Alto feels like the connecting thread, a tequila as seductive and versatile as the night itself.

TufTuf

An underground favorite where everything revolves around music, energy, and a dance floor that makes everything else disappear.

Crowd – Music lovers, night owls, and locals who come for the sound, not the spectacle.
Interior – Raw, dark, and minimalist, with the focus entirely on the DJ and the shared experience of the dance floor.
Music – House, techno, and groovy electronic sets that go deep and effortlessly carry the night well past midnight.
El Alto moment – In a space where the music leads and everything is about flow, Patrón El Alto is enjoyed exactly as intended, pure, uncomplicated, and fully in the moment.

Zum Barbarossa

Intimate, stylish, and just large enough to feel special, Zum Barbarossa is where premium clubbing and cocktails come together.

Crowd – Creatives, insiders, and people who don’t go out as often, but want to do it right when they do.
Interior – Warm, dark, and elegant, with a clubby bar vibe and details that make luxury feel subtle rather than showy.
Music – Carefully curated DJ sets, ranging from disco to house and electronic soul, always in service of atmosphere and flow.
El Alto moment – In this intimate setting, Patrón El Alto truly comes into its own, a tequila that asks for attention and perfectly suits nights where quality always outweighs quantity.